A valuable library of hints and tips and guidance on how to make LinkedIn work for you
find out more“Do you have a personal brand on LinkedIn?” When my friend asked me this, it really made me think. My initial response was: “Of course, […]
To Share or not to Share. That is the question. But what about Reposting? Is either option going to be useful for you and your […]
When you meet someone in person that can become a new LinkedIn Connection, do you know how to Connect with them instantly? Fortunately, you can […]
If you’re a CEO, you might think LinkedIn is pretty low down on your priority list, right? Maybe you’re just too busy. Or you don’t […]
(Jeff Young, my special guest, adds an important item too!) Back in March 2018 I wrote an article you can still find on my LinkedIn […]
A question I often get is: “Can you successfully outsource your LinkedIn activity and engagement?” Is it cost-effective? Does it even work? I’m going to […]
I am often asked, “Nigel, how can I utilise LinkedIn as a recruitment tool, organically?” A good question. How effective is LinkedIn for recruiting without […]
When you send me a LinkedIn Connection request, I WILL check you out first before simply accepting. And if you don’t come up to scratch, […]
I’ve been asked plenty of times when the best time is to post on LinkedIn. But a question I also receive often is: “How often […]
LinkedIn Has Gone Dark… If you’re like me, you probably log in to LinkedIn all the time, day or night. And of course, when it […]
I get a lot of questions about posting on LinkedIn and how best to maximise your engagement. One of the biggest of these questions is: […]
“Okay, summer is over, Nigel. Your LinkedIn Profile views have never been lower – get your act together, pal!”– Note to self, September 2021 In […]
How to share a post on LinkedIn: If you are wondering how to share a post on LinkedIn, you simply hit the ‘share’ button underneath […]
Wondering how to use LinkedIn successfully? Here are my top ten things to avoid doing to secure your success! How to Use LinkedIn Successfully 1) […]
Do you remember LinkedIn Stories? In a few weeks, you will do. That is following LinkedIn’s announcement on 31st August that they are being “reimagined”. […]
You would be forgiven for thinking that the best way to increase the engagement of your LinkedIn content (Comments, discussions, Shares, and Reactions) is to […]
I relished the opportunity to once again join my good friend Deborah Corn, Principal at the Print Media Centr and self-proclaimed intergalactic Ambassador to the […]
I admit this post is a bit nerdy, but I often get asked how I integrate a nice visual image into my LinkedIn direct messages. […]
Are you aware of fake profiles on LinkedIn? Are you checking if someone looks genuine or not? Because you should be. Do you take steps […]
Start, STOP, Continue… In business, what do we all need to start doing? What could we do with giving up? And what are we doing […]
Have you spotted the latest LinkedIn search filters? With LinkedIn’s newest search experience, they’ve made it easier than ever for you to find everything you […]
August 11th 2021 LinkedIn Creator Mode Update: I haven’t found anyone who suggests that having turned on Creator Mode has made any difference at all. […]
Do you ever feel like you fall down a rabbit hole on LinkedIn? Not sure how much time you should spend on the platform? One […]
I was honoured to take part in an episode of Agency Local’s “Ask the Expert” video series back in January entitled “Getting the Most from […]
Do you wonder how or why YOU get to see certain content coming into your homepage feed? When you share content, do you know who […]
I am honoured to be featured in a brilliant 30-minute LinkedIn trends predictions video venture my friend and fellow LinkedIn Trainer, Speaker and Coach, Jo […]
We all seek to develop LinkedIn best practices and, as we approach 2021, putting 2020 squarely behind us, I take a look at digital trends […]
I have been experimenting and I wanted to share the results with you. Conclusion: Not Posting on LinkedIn Can Damage Your LinkedIn Health! Until yesterday, […]
Have you ever wondered ‘what is my LinkedIn URL?’ Well, it’s when the link to your LinkedIn Profile looks like this: www.linkedin.com/in/nigeljcliffe And not this: […]
In terms of career history, how far back should we go on our LinkedIn profiles? I have been asked about this many times, so here […]
Hashtags can be a bit baffling if you’re new to social media and if you’re trying to work out how they operate on LinkedIn. Technically, […]
Are you pondering the issue of “how to request access to a LinkedIn Company Page?” Can you no longer access your LinkedIn Company Page (now […]
About a week ago I had a private conversation on LinkedIn. It went like this… Robert: Hello Me: Hello Robert: How are you doing today? […]
You may have asked yourself: “Should I Connect with competitors on LinkedIn?” but what to do when competitors comment on your posts on LinkedIn is […]
If you are an active LinkedIn user, you may have spotted several new features on LinkedIn lately. Some of these new features are LinkedIn’s way […]
This week I had a rant on LinkedIn. The rant centred on the fact that most people who purport to be “LinkedIn lead generation experts” […]
I teamed up with long-time friend and LinkedIn legend, Deborah Corn, to share our insights on how to grow your network on LinkedIn with high-quality […]
Are you proud of your LinkedIn presence? Now more than ever, your future customers/clients are researching their next supplier or partner online. They’re looking for […]
I had the privilege of taking part a podcast episode of Print Media Centr’s Podcasts from the Printerverse series alongside Print Producer, and long-time friend […]
The Yorkshire Business Review kindly featured my article on How to Achieve Success on LinkedIn on page 41 of their Spring 2020 issue. Here I […]
Generating leads – that is attracting and keeping the attention of promising and interested potential clients or customers – is one of the biggest challenges […]
Are you spending WAY too much time trying to find your next new clients through traditional means such as networking, cold-calling and sending out ineffective […]
I was very grateful to be invited to speak about how to succeed on LinkedIn at the CFN (Corporate Finance Network) Conference earlier this month […]
It’s the start of a new week and something REALLY IMPORTANT has been updated on LinkedIn… Take a look at your LinkedIn Profile page – […]
BEWARE OF FAKE LINKEDIN SCAMS MESSAGES ON LINKEDIN! I recently received an (unusually) impersonal LinkedIn message from my connection Business Development Executive, Gareth Bottomley containing […]
Have you established your content pillars? Do you want the right audience to notice you? Perhaps you’re an accountant who would like to be known […]
A common question I get asked is whether it is better to publish content from a Personal page or from a Company page. The short […]
A few days ago I had the privilege of delivering a session on LinkedIn at West and North Yorkshire Chamber of Commerce’s regular Learning Lunch […]
There are many things you might wish to achieve by spending time on LinkedIn. But is it working for you? Sadly, I see a lot […]
As we’ve welcomed a new year recently, I thought I’d ask what’s going to be HOT on LinkedIn in 2020? What’s going to be popular, […]
Are you succeeding on LinkedIn? Are you achieving your goals? Most business professionals have a LinkedIn Profile, but many don’t know how to maximise its […]
Why Should You Export Your LinkedIn Contacts? Your LinkedIn Connections are yours. You’ve worked hard to build relationships, personalise your Connection requests, and construct a […]
I was delighted to take part in business development company UMi’s ‘Table Talk’ webinar titled: ‘How to Use LinkedIn to Grow Your Business and Personal […]
Are you one of those companies failing to make the most of the changing nature of B2B sales? By failing to understand the way the […]
I often say the key to success on LinkedIn is to engage with content by commenting and sharing your thoughts and content that you think […]
*UPDATE* Since writing this blog post, the character count for LinkedIn headlines has now been extended from 120 characters to 220 characters (including spaces) but […]
Are you represented in the correct ‘Industry Sector’ on LinkedIn? Have you selected the correct option from LinkedIn’s industry sector list on your LinkedIn profile? […]
“I can generate you 5 new clients a week” What a con! The above image shows my Invitations inbox right now. Full of auto lead […]
“Nigel left the conversation” A bit blunt isn’t it?! I wanted to share a valuable LinkedIn Messages tip with you. I understand that we’re all […]
I often get asked this question. Along with: “What should I put in my LinkedIn ‘About’ section?” (LinkedIn used to call the ‘About’ section your […]
Have you seen this new suggestion when posting images on LinkedIn? “Making your photos more inclusive” Should you care? You bet you should! In technical […]
Are you EAT’ing on LinkedIn? Being attractive to people on LinkedIn consists of: Expertise – Authoritativeness – Trustworthiness Those nouns are a mouthful, so the […]
‘Found You Via LinkedIn Search’ You’ve seen it often, I’m sure? When you scroll to the ‘Your Dashboard’ section on your LinkedIn Profile and click […]
Seriously, you should check ALL incoming LinkedIn requests to connect VERY carefully! I just had to share this with you… A highly regarded connection of […]
What are you good at? What are your strengths? What subjects do people come to you for advice on? What area do you feel you […]
You may have been ‘winning’ at LinkedIn a year or so ago, with your posts generating lots of engagement and comments and the right people […]
LinkedIn-as-a-Service? You will be aware of the expression ‘Software-as-a-Service’? I heard a new one this week which made me think: Mobility-as-a-Service (MaaS) As transport becomes […]
Is upgrading to LinkedIn Premium worth it? How would upgrading to LinkedIn Premium benefit me? I am asked these questions every week at some […]
Which LinkedIn Stats Are Making Me Make My Grumpy Face? Over the last few years, as I’ve delivered LinkedIn Courses, LinkedIn Consultancy services and spoken […]
There’s a new and growing trend on the horizon and I had the pleasure of witnessing the launch of this innovation in the UK. Santander’s […]
People you may know on LinkedIn. Is this feature EVER useful? Where Is the Feature Located? Found when you’re on your ‘My Network’ tab on […]
Newsflash exclusive! LinkedIn has been busy making a lot of changes lately, including going niche with algorithm changes and adding ‘Documents’ to the summary of […]
I was thrilled to be asked to take part in an episode of Human Resources Marketing Specialist, Ben Geoghegan’s ‘A Better HR Business’ podcast. Ben […]
Are you on LinkedIn to generate new business? If so, I have an important thought I wish to share with you… I see so many […]
I was one part of, quite frankly, a baffling conservation recently. It went something along the lines of: Stranger: Hey Nigel, I hear you are […]
Privacy? What privacy?! Do you find yourself wondering about just how much online privacy you have these days? I certainly do. I’m acutely aware that […]
“How do I begin to start adding content on LinkedIn?” “I’m lacking confidence…” “I don’t have anything to say…” “What if I offend someone?” “I […]
The default layout when viewing a person’s activity was previously ‘All activity’, but I always take a look at a person’s own posts and articles […]
Back in 2016, I published a LinkedIn article titled ‘Thought Leadership. What’s it all about?’. In the article, I stated that ‘thought leadership’ was THE […]
People often ask business and sales consultants about how to protect their business from competitors. Now there are many answers to this question, but one […]
Do you know who’s following you on LinkedIn? (And for that matter, who are you following?) LinkedIn Followers vs Connections? What’s the difference between a […]
“Should I Connect With My Work Colleagues?” It’s a question I get a lot. People often worry if Connecting with their colleagues is pointless or […]
“The Latest Google Update Slams Traditional Publishers” This is just one of the outcomes that the Google algorithm update resulted in according to D. Eadward […]
Do you often hesitate and ponder if you should hit the ‘accept’ button on a mysterious or unknown LinkedIn Connection request? A Connection of one […]
I often get asked by curious folk: “How does LinkedIn work?” “How can you generate a pipeline of business opportunities from it?” “How does it […]
It’s all very well being told content is key on LinkedIn, but what should we share and how? LinkedIn is the most popular channel for […]
It’s easy for me, as a LinkedIn Trainer, course leader and speaker, to forget that there are professionals and people out there who don’t know […]
I mean, really?! We all see them. Profiles with no profile photo, no background image, no suitable job title, sometimes, as with the case above, […]
I’m really lucky. I get to speak at some super events. A couple of weeks ago I was kindly invited by Graham Shiers to speak […]
So, you’re not seeing the right stuff on LinkedIn, eh? How many times do I hear “LinkedIn is getting just like Facebook?” All I can […]
A valuable LinkedIn Connection of mine, friendly and forward-thinking accountant Aimeé Hargreaves of Ultra Accountancy, recently posted the question on LinkedIn: “Nigel, I wondered if […]
In business, as in our daily lives, there are certain conventions we follow so that we get along with other people. These are the rules […]
Ever wondered who ‘owns’ the ‘search’ landscape? It’s Google, of course (I hear you say). You might be surprised to learn that Google is even […]
Have your LinkedIn view stats just taken a nose-dive? A couple of connections have just asked me why their views on Posts have suddenly dropped? […]
Are you familiar with ‘Boolean Operators’? If not, you should be! Many people have heard me talk about the increasing importance of search. Both to […]
LinkedIn isn’t hot news. The platform isn’t a change nor is it a revolution in digital marketing, sales or business development. However, many professionals across […]
The first stage to engaging effectively on LinkedIn is by attracting the attention of others. Easy to say, but how do you go about doing […]
A new year doesn’t have to mean a new you; perhaps you liked the 2018 you! However, a new year is a natural time to […]
Is producing content on LinkedIn likely to be a strategy in decline? This is pretty much what SEO expert and founder of Sparktoro, Rand Fishkin, […]
What Surrounding Yourself with Positive People Can Help You Achieve It’s often only when we stop and take a breath at this time of year, […]
It surprises me to see that one of the most frequently searched Linked-related questions in the UK, according to Semrush, is ‘how to delete LinkedIn account’, […]
After seeing a few posts in my LinkedIn newsfeed recently, my interest was sparked, and they got me wondering. Do people actually know what to […]
Is your LinkedIn Profile your TripAdvisor equivalent? It should be! When it comes to me choosing a place to stay or eat, for example when […]
Long before the arrival of social media, successful sales depended on building relationships. The big difference now is that we now have more, and better, […]
I spend a lot of time educating people and sharing insights about how they can leverage their own LinkedIn Profiles to help build their professional […]
There are now 575 million people registered on LinkedIn. 25 million are in the UK alone. That tells me that almost all business professionals have […]
“Get yourself a great LinkedIn profile headshot!” This is what I tell the countless people who attend my LinkedIn Training Workshops and Masterclasses. My own […]
Last week I revealed that winning business on LinkedIn is often dependent on you doing two fundamental things: ensuring your LinkedIn Profile gives the right […]
Common to pretty much all businesses and organisations is one problem they must solve: how to win new business? With more than 570 million users […]
I get asked the question of how to make Content Marketing more effective on LinkedIn quite regularly. In fact, people ask me about it a […]
*UPDATE* Since writing this blog post, the character count for LinkedIn headlines has now been extended from 120 characters to 220 characters (including spaces) but […]
How do I create engaging, helpful, valuable content? I get asked this all the time. If I knew the answer I would probably be on […]
I think the topic of Search and more specifically, Voice Search, is so important. Are You an Avid User of Apple’s Siri, Google Assistant, Microsoft’s […]
Last week I had the pleasure of being invited by Leeds Trinity Business Network to deliver an interactive and insightful session on how people can […]
Do you think your LinkedIn profile ‘jumps” out to the people you want to be found by against the millions of existing profiles? Nowadays, rather […]
What is the point of a connection on LinkedIn if it isn’t likely to be followed by a conversation? We’re all familiar with that tiresome […]
The odds are stacked against me when I say “fancy doing any ‘Corporate LinkedIn Training” to any professionals I meet at the various networking events […]
Skills Match Index (SMI): IS THIS A NEW LinkedIn FEATURE? Background: LinkedIn’s vision is to create economic opportunities for every member of the global workforce. […]
I was recently thrilled to receive a positive testimonial from an attendee of one of my recent LinkedIn training sessions: “I’m really enjoying LinkedIn at […]
You may be able to apply the ‘one size fits all’ approach the majority of the time when it comes to marketing socks (everybody needs […]
Technophobe or tech whiz isn’t technology amazing in 2018? In my last blog post, I shared how I had the privilege of chatting to a […]
You may have wondered from time to time: should you connect with the competition on LinkedIn? My answer is always a resounding: “Hell yes!” Why? […]
Ever wanted to have a copy of all that is written on your LinkedIn profile? Since hindsight is the worst and it has always helped […]
Have you ever had a salesman (or woman) say to you: “Let me automate your activity on LinkedIn to produce fantastic returns, increase your connections […]
Just as you never stop learning you also never stop teaching. We all share our knowledge and skills we have picked up during our lives […]
Are 15% of your LinkedIn Connections recruiters? I often suggest to people I train that clearing out invaluable Connections is a good thing. Whilst in […]
Which email address should be your ‘primary’ email address on LinkedIn? I found myself in a discussion where a person suggested you should never have […]
I’m speaking at an upcoming Leeds Mencap Business Networking Event (and breakfast!) on 8th May, sharing tips on how to use LinkedIn to generate new […]
I know for a fact that your LinkedIn content activity can also be found by people searching for information on Google. In effect, you get […]
Are you harnessing (and enjoying!) the power of your LinkedIn network and using it to your advantage? If your network is built on trust and […]
Like many of us, I receive many requests from recruiters to connect. Without exception, NONE of them EVER personalise their request to connect! Seriously, guys, […]
LinkedIn is all about engagement, isn’t it? Here I demonstrate in one easy graphic how that works. LinkedIn not a place to sell, but a […]
Let me ask you something. When you move to a new house you wouldn’t leave a few belongings for the next resident to find and […]
All too many times when I receive an invitation to connect with someone I have not met I receive this request: “I’d like to add […]
In a recent LinkedIn group discussion this question was raised… How can we leverage LinkedIn to sell more without being salesy or spammy? It would […]
It always seems a pretty basic requirement to me to have a good profile picture associated with your LinkedIn profile. Why then, does this issue […]
How often do you receive the following mundane message from people wishing to connect on LinkedIn? ‘I’d like to connect with you on LinkedIn.’ Most […]
If you throw enough mud, some of it will stick There are quite a few sales people that I have met who believe that there […]
We live in a world of change Incredible as it may seem, the first mobile phone call made in the UK happened as recently as […]
“I should know my prospects better” That was the conclusion of the Managing Director of a large printing company after he had been on a […]
I have often wondered why certain people I know take on different personas in different situations. Most folks I know I find to be pretty […]
All too many times when I receive an invitation to connect on LinkedIn with someone I have not met I receive this request: Hi Nigel, […]
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